AMP for Email use in travel industry. What is AMP for Email ? AMP for email is another way for marketers to leverage the speed of the accelerated mobile pages framework. In the official release on the AMP blog, Product Manager of Gmail and Chat, Aakash Sahney, calls it a powerful way for developers to create more engaging, interactive, and actionable email experiences.
One of the most frequently asked questions about AMP for email is: Can you do all the things with AMP for email that you can with AMP? The answer is “no.” However, AMP email is far less constrained than traditional email. And while you can’t use ALL of AMP’s commands in Gmail, you can still create a highly rich user experience.
AMP for Email is currently exclusively available for Gmail users. While Gmail is one of the most popular email clients with 26% of all emails opened in a Gmail inbox, on average, the audience for consumers that could see AMP-powered emails is limited. And it could be lower depending on your own audience. AMP for email only works in Gmail: Currently AMP for email is exclusive to Gmail. If your email list is primarily Gmail users, this may not be an issue. If it isn’t, you may have to create a non-AMP version of your email for non-Gmail users.
What are the benefits in Email Marketing for the Travel Industry? With AMP for Email, the benefits in email marketing for travel agencies and booking portals are huge. Here are some interesting examples how the travel business can significantly benefit from more dynamic emails in their email newsletter campaigns: New booking experience: With AMP for Email, your subscribers can book right within the email without ever leaving it. See extra info at Travel industry developments : newsletters with AMP for E-mail.
To better understand marketers’ thoughts on AMP for Email, we polled over a thousand marketers on whether they’ve heard of AMP for Email, and if they had any plans on using it. Of those that did know what AMP for Email was, 31% said they were very likely to use it.
It’s vital for marketers to know how well their email campaigns perform. Currently, marketers can use a range of analytics software and email metrics to get all sorts of engagement and revenue data from their email campaigns.
Email is about to become more useful and interactive – or even more annoying and distracting, depending on how you look at it – thanks to Google’s new AMP for Email project. Essentially, the search giant is seeking to save people who get lost in the rabbit hole that is their smartphone. You know when you’re reading something on your phone and after clicking around for a few minutes you think to yourself, “what app am I in again?” And then it turns out you’re not actually reading that article in Safari – you’re in Facebook.